Ford Calumet
Visual Identity

Ford Calumet Environmental Center
City of Chicago

Design & Art Direction
Logo
Design
Photography

Ford Calumet Environmental Center sits on the south side of Chicago. After the decline of the steel industry, the site fell into disuse. Gradually, nature reclaimed the area; today thousands of bird pass through each year while traveling along the North America Bird Migration path. Studio Gang Architects’ building proposal combined past and present in a structure that would use reclaimed materials from the Ford Calumet area.

Within the visual identity and printed materials, the layering of nature over the post-industrial landscape is reflected in juxtapositions of photography and transparent overlays, using hues observed at the site.

/ Design Detail / Bundles of reclaimed steel formed an integral part of the building’s structure. The logo reflects one of these bundles, as a simplified structural and visual element.