Audi of America, Architecture, Framework, Web Design, UX UI, Digital Strategy, EA Projects, RTXO, Elizabeth Azen

Audi Framework
Website & Branding

Audi / Audi of America Corporate Architecture Program

Strategy & Content Structure
Information Architecture, UX/UI
Branding & Copywriting
Art Direction & Design
CMS Development, Database Design

 
Audi of America, Architecture, Framework, Web Design, UX UI, Digital Strategy, EA Projects, RTXO, Elizabeth Azen

The Audi Framework is a digital platform created to house and provide secure access to architectural standards and specifications for the Audi of America architecture program. The Framework delivers content tailored by audience, in a branded environment, via a streamlined and proprietary digital platform.

We worked closely with the architects at CDR Studio to understand the program they have spent the last decade developing for Audi, and to rethink the best modes of distributing content. Prior to the Framework, design standards and specifications lived in what we fondly call ‘the pile’ — hundreds of documents, spreadsheets, PDFs, and links. Transitioning to a centralized and fully digital distribution model required a total restructuring of this content. We identified seven core challenges (inconsistent information, outdated materials, disparate formats, lack of branding, information delays, unknown user experience, limited exposure) and seven corresponding solutions (standardized information, real-time updates, consistent digital formats, showcases Audi brand standards, knowledge sharing tools, measurable interaction & analytics, broadcast updates & successes).

Audi’s rigorous design standards are reflected across the Audi brand, from automotive design to communications to buildings. With this new platform, Audi elevates the way they deliver design.

 
 
Audi of America, Architecture, Framework, Web Design, UX UI, Digital Strategy, EA Projects, RTXO, Elizabeth Azen
Audi of America, Architecture, Framework, Web Design, UX UI, Digital Strategy, EA Projects, RTXO, Elizabeth Azen
Audi of America, Architecture, Framework, Web Design, UX UI, Digital Strategy, EA Projects, RTXO, Elizabeth Azen
Audi of America, Architecture, Framework, Web Design, UX UI, Digital Strategy, EA Projects, RTXO, Elizabeth Azen