Visual Identity

Harn Museum of Art / School of Art + Art History
University of Florida

Design Direction


Visual identity development for a partnership between the University of Florida’s School of Art + Art History and Harn Museum of Art. Logo, typography, color palette and usage.

/ Design Detail / The outlined letterforms, open at each left edge, allow movement through and around the shapes—in contrast to the visual staccato of a six-word program name. The H alone is an alternative mark, and can be used both straight and at an angle. This mark can pair with the long form name, as the letterform’s missing line, or as a hinge.